Assignment: SOCIAL media
Where is the focus in "social media?" At this stage in the course, some have gathered the feeling that everything 2.0 / connected / participatory / networked is about media and technology.
Indeed, interactive rich web technology is the engine of this (r)evolution. But it needs fuel to start and a driver to take it somewhere. All right? Now the driver, just guess? Yes, you are right: YOU are right! YOU are in the driving seat, no longer the big hats - that is you share the seat with them: companies, broadcasters, publishers, operators, ... . The fuel? Data. This economy, this communication model, this advertising paradigm is based on data. The very data YOU provide when driving.
This aspect (forget the technology, focus on the driver and the fuel) is emphasized in a chapter of Secrets of Online Persuasion by Deborah and John-Paul Micek. You need to read it to fully grasp this. To really feel that the emphasis in "social media" is on the word "social", on the people. This is the people's media.
To do so, just download the first edition of their Twitter Handbook. Pages 9 to 17 of this handbook reproduce that chapter from their Secrets of Online Persuasion. It's free for download. Read those pages... and possibly more if you enjoy it!
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